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Event Marketing

Case Study
AEP COLUMBUS 10K

What is the AEP columbus 10k?

With 41 years under it’s belt, the Columbus 10K is building on the city’s rich history as “The Oldest Road Race in Columbus.” While not detracting from its tradition of being known as a “runner’s race”, the Columbus 10K has evolved into an event for individuals of all abilities. This includes our future runners in the free AEP Ohio Kids Run, as well as those making the next step from the 5K distance.

Categories

Paid Advertising

Social Media Management

Email Marketing

Ad Design

Goals & StraTegy

With 8 months to hit a goal of 2,500 registrants, their biggest race to date, Columbus Running Company came to us seeking a comprehensive strategy to make runners aware of the race and make sure they didn’t miss out on the registration deadline. To make sure every spot was filled and their budget was allocated in the correct places, we ran a campaign ranging from brand awareness, social media marketing, paid advertising with strong calls to action, and emails to follow up with CRC’s audeince.

Video

We created a video to use in a Facebook advertisement to make the community aware of the race and create excitement.

Social Media Marketing

Custom branded graphics and content were created and fed through social media channels to increase brand awareness and encourage registration.

Paid Advertising

Videos and custom graphics were used to create a campaign and extend reach on Facebook, Google, Twitter, and Instagram.

Email Marketing

We designed and sent out multiple emails each month with news, photos, offers, and reminders to Columbus Running Company’s email list. 

A story in Research

With the AEP Columbus 10K event, we started with objectives that increased brand awareness and transitioned into more aggressive objectives as we got closer to the event.  By creating and strategically sharing custom content specific to our target audience, we were able to increase our following which resulted in an “expontentially socially shared” effect. This contributed to a sold-out race and a larger brand allowing the following year’s campaign to be set up for success.  

The numbers

Duration: September 2018-June 2019

Invested: $8,000

Generated: $125,000

ROI: $1,462.5%

 

  • Race Registrations – 100%

Entire Promotion- $1,450

Event Responses

People Reached

Impressions

Cost Per Result

Brand Awareness

Estimated Ad Recall

People Reached

Impressions

Cost Per Result

2 Weeks left post #1

Engagements

People Reached

Impressions

Cost Per Result

2 Weeks left post #2

Engagements

People Reached

Impressions

Cost Per Result

1 Week left post 

Engagements

People Reached

Impressions

Cost Per Result

Final Push 

Clicks

People Reached

Impressions

Cost Per Result

Let’s Start Something new
Say Hello!

Ohio

Columbus, OH 

Tennessee

Nashville, TN

connect@slantics.com

614-929-9118