What You Need to Know About Organic SEO + Best Practices
Organic SEO is the process of optimizing your website so that it can rank higher in search engines for the keywords and topics relevant to your business.
Now, before you skip ahead to the next section, just know: I know how boring it sounds. I really do. But trust me -- this is important stuff! In fact, apart from copywriting, organic SEO is the bread and butter for so many businesses to generate leads -- we're obsessed with it.
And if you think that's just hype, wait until you finish reading this article. As a marketer who relies on organic traffic for leads and sales... well... let's just say I've got some pretty high standards when it comes to what makes 'good' organic SEO (especially since Google makes all the rules). So if we're going to talk about getting your website ranking high in Google organically (for free), then I'm going to share with you some real-deal strategies that have worked for us in the past and still work today.
Organic traffic is a great indicator of your websites success and growth. Organic traffic is defined as a visit to your site that comes from a search engine, such as Google or Bing. It is quite simply traffic that arrives at your website through organic search results.
When you type in the name of a business into Google, you can get two kinds of results: paid and organic. Paid results are those that are highlighted at the top and bottom of a Google page. These appear because they were purchased by a business as part of its advertising strategy on Google AdWords. Organic results, on the other hand, do not appear because someone has bid for them. Instead, these listings automatically appear based on the quality and popularity of the website’s content, among other factors determined by our search algorithm. The higher an organization’s webpages rank in organic search results across multiple keywords (or search terms), the more visitors it will receive from interested individuals who visit its site.
Search engine optimization takes time, dedication and consistency to be successful. is a long-term strategy, not a short-term solution, and the more time you spend on SEO, the more likely you are to succeed. Be prepared to commit months or years to SEO before you see a return on your investment.
Best Practices
Best practices for organic SEO include keyword research, on-page optimization, technical optimization, content creation, and link building.
Keyword Research: Keyword research is the starting point for search engine optimization. It involves analyzing what your target audience is searching for, the intent behind those searches, and then selecting keywords that you can realistically rank for in search engines.
On-page Optimization: On-page optimization is about optimizing the pages on your website to make them more search-friendly so that they can rank better in organic search results.
Technical Optimization: Technical optimization ensures that your website is easy to crawl and index by search engines and delivers a great user experience.
Content Creation: Creating high quality content should be at the core of any SEO strategy. Quality content helps you build authority with Google and gain trust from users.
Link Building: Link building is one of the most effective ways to increase your organic reach and improve rankings in SERP’s (search engine result pages).
Pro Tip: Google Keyword Planner is one of the most popular keyword research tools available and it’s offered by Google itself, so it can play a major part in your SEO campaign. The process of using this tool to conduct keyword research is fairly straightforward. First, you need to log in with your Gmail account or create an AdWords account if you don’t have one yet. Next, go to the tool and choose “search for new keywords using a phrase, website or category.” Then enter the initial data (your seed keywords) that will be used for generating other suggestions and select other filters like geography and search volume. You can also narrow down your results by specifying more details about your target audience. Once you find enough relevant keywords, select them all and add them to your “plan” (the equivalent of a shopping cart). That way they will be automatically added to your plan in the “Keyword Ideas” tab.
SEO isn’t an exact science. It takes a lot of testing and trial and error, but if you stick with it, you can figure out how to use search engine optimization to your advantage. If you’re struggling to develop a SEO plan for your business, book a free Strategy Session with Slantics today and we can get you started on your journey!