Marketing News & tips

The boundaries between branding and marketing are often blurred, or insubstantial in peoples’ minds. Many group the two together, using marketing as an all-encompassing term and principle by which they attempt to publicize their business. But the distinction between...

While the COVID-19 pandemic is still rampant throughout the world, many are wondering what that means for 2021, especially for small businesses that have already faced so many challenges this year. The restrictions worldwide have been forcing a shift in how these...

Competitive business, as well as social pressures, are forcing people to reevaluate the relationship between company and community. When a company makes a firm commitment to the community a priority and part of its core business strategy, it not only helps attract and...

There is a lot going on in the world right now. We know small businesses are being affected but there isn’t a lot of coverage on how the decline of the success of small business (and in many cases, the failure of small business) will affect you, as a consumer....

According to a recent article published in Forbes, Brian Dumaine said, “If you were designing a company from scratch that could capitalize on a global crisis, it would probably look a lot like Amazon…. Almost overnight, Amazon ramped up its already huge online retail...

Every business, big or small, will benefit from developing and maintaining a recognizable brand. From your advertising through to the experience a customer has when they pick up the phone to talk to you or walk into your office,...

Let’s face it: every business is going to be/has been impacted by COVID-19. What has been incredibly inspiring to me throughout this whole experience is watching how some of the hardest-hit businesses have gotten creative and replaced revenue streams impacted with new...

What are your favorite pages on social media that you follow? If they are brands, have you wondered how their content is created and distributed? Did their social manager wake up today and decide to do a #TrendingTuesday post pushing out their latest t-shirts for the...

We get asked this a lot at Slantics Advertising. One of the things that set us apart is that we don’t know the answer right away! Here are the things we need to know before we can tell you where you need to allocate those dollars: 1. Is your brand on point? Promoting...