by Ashly DePew | Nov 30, 2020 | Uncategorized
The boundaries between branding and marketing are often blurred, or insubstantial in peoples’ minds. Many group the two together, using marketing as an all-encompassing term and principle by which they attempt to publicize their business. But the distinction between... 
by Ashly DePew | Sep 23, 2020 | Uncategorized
While the COVID-19 pandemic is still rampant throughout the world, many are wondering what that means for 2021, especially for small businesses that have already faced so many challenges this year. The restrictions worldwide have been forcing a shift in how these... 
by Ashly DePew | Aug 10, 2020 | Uncategorized
Competitive business, as well as social pressures, are forcing people to reevaluate the relationship between company and community. When a company makes a firm commitment to the community a priority and part of its core business strategy, it not only helps attract and... 
by Ashly DePew | Jul 21, 2020 | Uncategorized
There is a lot going on in the world right now. We know small businesses are being affected but there isn’t a lot of coverage on how the decline of the success of small business (and in many cases, the failure of small business) will affect you, as a consumer.... 
by Ashly DePew | Jul 21, 2020 | Uncategorized
According to a recent article published in Forbes, Brian Dumaine said, “If you were designing a company from scratch that could capitalize on a global crisis, it would probably look a lot like Amazon…. Almost overnight, Amazon ramped up its already huge online retail... 
by Ashly DePew | Apr 21, 2020 | Uncategorized
Every business, big or small, will benefit from developing and maintaining a recognizable brand. From your advertising through to the experience a customer has when they pick up the phone to talk to you or walk into your office, you should be effectively conveying...