Conversion Rate Optimization: Higher Conversions, More Sales

Who wants to get more sales? If you're like me, and everyone else in the world, you want as many sales as possible. That's why Conversion Rate Optimization (CRO) is so powerful. To get your share of conversions, you can't simply depend on the design of your website or the experience from consumers. You have to take part in CRO. If you want to get higher conversions on your web page you need to optimize it for higher conversions. Let’s look at why high conversions rates are important and what you can do to increase them.

Why Conversion Rate Optimization Is So Important

Conversion Rate Optimization (CRO) is the art and science of designing your online sales process to convert more visitors into customers. It's about optimizing your website and marketing funnel to maximize sales. Just as an artist can create a masterpiece and a scientist can conduct an experiment, conversion optimizers can “create” real results for companies by adjusting every element to further their ultimate goal of conversions. In a nutshell, conversion rate optimization is the process of increasing your revenue by improving your website.

The immediate benefits of CRO include:

• An increase in sales and revenue

• An increase in user engagement

• A reduction in the cost of customer acquisition

• An increase in conversion rate (your percentage of visitors who convert)

• A higher return on investment (ROI) for your marketing dollars since you’re getting more bang for your buck.

Long-term benefits include:

• More leads and email subscribers, which means a bigger audience to pitch to when you launch new products or services

So if you’re interested in increasing sales and revenue, reducing costs, and earning more from each dollar you invest into marketing, then conversion optimization is for you.

How to Use Conversion Rate Optimization To Drive More Sales

Conversion rate optimization is about doing one thing and one thing only: increasing the number of sales your website makes. Your website is your digital storefront. You could have the best product in the world, but if your website isn't up to snuff, you're not going to sell many. When it comes down to it, two things are imperative when you're trying to boost conversions: creating a better user experience and improving your website pages.

This task can be accomplished in a number of ways — including, but not limited to: increasing the number of visitors to your website, improving your website’s user experience, increasing the average order value and improving your website’s conversion rate.

You know what else counts as conversion rate optimization? Reducing cart abandonment and improving customer retention.

Case Study + Your Formula for Success

Shannon came to us with a conversion rate of 1.13% on her Shopify Store. After auditing her website and making 7 simple tweaks, her conversion rate increased to 9%. 

You might be thinking to yourself, "But I already have a great website and I'm doing everything I can to get people to convert. How could I possibly get better?"

Well, we're here to tell you that there are some behind-the-scenes things you can do to boost your conversion rates even more. And they don't require any new features or upgrades—just some clever marketing strategies. They worked for Shannon, and they can work for you too! The better your website is optimized, the higher your conversion rate will be—and the more money you'll make! Here's what to do:

1. Create an Easy-to-Navigate Site Structure: A well-organized site is easy for visitors to navigate and find the information they're looking for. A poorly organized site, on the other hand, can be confusing and frustrating for visitors.

2. Think Mobile First: Optimize your website for a great mobile experience. More and more people are using their mobile devices to access the internet, and if your site isn't mobile-friendly, you could be missing out on a lot of potential traffic.

3. Optimize Your Landing Page: There are a few key things you can do to optimize your landing pages, including:
- Make sure your headlines are clear and concise
- Use strong calls to action
- Use images and videos to break up your text
- Keep your forms short and sweet

4. Incorporate the Right Call to Action: Your CTA should be clear, concise, and actionable. It should also be placed in a prominent location on your website where website visitors are most likely to see it.

5. Optimize Lead Capture Forms: Make sure the form is prominently displayed on your site and easy to find and keep the form short and to the point - don't ask for too much information up front.

6. Use A/B Testing: A/B testing can be used to test various elements on a web page, such as the headline, the call-to-action, or the design. By testing different elements, you can figure out which combination leads to the best results.

7. Customer feedback is another powerful tool for conversion rate optimization. Once you've taken care of making a great product, it's up to customer feedback to tell you how good (or bad) they think it is. Use this information to make tweaks that will result in better reviews and an overall more solid design of the product itself.

8. Leverage Remarketing: In general, only 2% of shoppers convert on their first visit to an online store, implying that the remaining 98% must be retargeted. Remarketing means showing ads to people who have already visited your site, so they see it again when they're browsing other places around the web. This helps ensure that people who are interested in what you offer will think of you when they're ready to make a purchase.

Conclusion

There is no denying that Conversion Rate Optimization is a vitally important part of running an effective business. With so much depending on each and every one of your online sales, it's vital to do everything in your power to secure those conversions and make sure you're moving as many eyes as possible towards that all-important "buy" button. Just because you have the traffic doesn't mean that your site is making sales. That's the entire point: new users are valuable, but only if they convert into paying customers. And to do that, you've got to keep your webpages relevant (and fresh!) and your calls-to-action clear and easy to use. These strategies can help you maximize your conversion rate for long-term success.

There are tools out there to help manage the process, but we recommend starting with the data you have readily available. Find the gaps in your process and adjust them accordingly. You could be sitting on a gold mine in your data. Just make sure you takes the time to dig deep, be thorough and go all-in with making improvements.