Why Authenticity Is The Most Important Ingredient In Digital Marketing

Authenticity has been a hot topic in the digital age, as technology has given people new ways to share their lives and experiences with others. If you’ve been online lately, it’s no secret that the content you’re seeing has shifted to a more authentic approach. Where you saw cohesive, polished feeds before, you are now seeing content that is more personal, relatable, and authentic. Less perfectionism and more realism is proving to be a trend for the foreseeable future as consumers are looking to connect with brands on a much deeper level than ever before. In fact, a study conducted by Stackla showed that 86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support.

What does this mean for your business?

In marketing, this has led to a focus on creating content that is genuine and reflects the values and voice of your brand. It means being honest with your customers, and not trying to be something you’re not. It also means being transparent about who you are, what you stand for, and what you’re selling. This approach is in contrast to traditional advertising, which relied on polished, staged images and messages that often lacked transparency.

In order to create authentic content, brands need to have a clear understanding of what they stand for and who their target audience is. There are a few key things to remember when trying to be authentic in your marketing.

First, be true to yourself. Don’t try to be something you’re not. Authenticity is key, especially on social media where people are looking to engage with you. If you try to be someone you’re not, your followers will eventually catch on. Worse yet, they may even call you out on it. As a general rule, it’s always best to be genuine online. Share parts of your business that make them feel included, such as behind the scenes, packaging an order, or even blooper clips that show that there are real humans behind your brand.

Second, be transparent. Be honest with your audience and share everything. One of the best things about social media is that it allows you to be incredibly candid with your audience. You can share everything from your thoughts and opinions on current events, to what you ate for breakfast that morning. This level of transparency and honesty is what makes social media so engaging. When you’re honest with your audience, they appreciate it. They know that they can trust you, and that you’re not just trying to sell them something. This builds trust and credibility, which are two essential ingredients for any successful business.

Third, stay true to your values. One of the best ways to create content that will be successful is to make sure that it aligns with your brand’s beliefs and values. When people see that a company’s content is genuine and true to their values, they are more likely to trust the brand and share the content with their friends. It’s important for businesses to be strategic about the content they create. Not every piece of content needs to be about the company or their products. It’s also important to think about what kinds of topics and messages will resonate with their target audience.

Building trust with your customers is essential for a successful business. It starts with being authentic in your marketing and continuing that transparency through all aspects of your company. By being honest and open with your customers, you’ll create a foundation of trust that will help you grow your business. For more information on how to be authentic in your marketing, book a complimentary strategy session with us today!