We get asked this a lot at Slantics Advertising. One of the things that set us apart is that we don’t know the answer right away!
Here are the things we need to know before we can tell you where you need to allocate those dollars:
1. Is your brand on point?
Promoting yourself can actually be counter-effective if you don’t know who you are, how to represent yourself (and are proud of it). As the saying goes, first impressions last. Save your resources (time and money) until you are at a place where you feel confident promoting your product or service. If you don’t have this locked down, start by allocating your budget here.
2. Do you have a solid place for prospects to convert?
With the decline of retail space and the increase in online sales, if you do business online, you need real estate. This will probably include an easy-to-use website, maybe social pages, possibly local directories. If this online real estate is not optimized, any budget you allocate to push traffic to these places will probably be wasted. Pretend you are your target market. What does your sales funnel look like? Is it simple? Does it look good? Would you want to convert?
3. What is your objective?
This is where the fun strategy comes into place. Do you need to build a following? Do you need phone calls? Do you need someone to make on online purchase? Do you need to educate your market on what you do? Do you need your target to book an appointment? What is your end goal, and what touchpoints need to be in place to promote a conversion? At Slantics Advertising we know how to make objectives work, but you need to know what your goal is.
So, what is your goal? Contact us today for a complimentary strategy session and we will find out and design a custom strategy to get you there!