4 Tools You Need for Social Media Management
These social media management tools can help you create your strategy and manage your content.
Look, you're a business owner. You're busy as can be. Your days are filled with meetings and conference calls and trying to get your boss's cat to stop eating all of the printer paper.
So it's no surprise that you need tools to help you create content and manage social media channels while still finding time to shower every day or so. But with all the options out there, how do you know which tools are best for your business?
Social media management tools can help you create your strategy and manage your content. They also can help you connect with customers on Facebook, Twitter, Instagram, LinkedIn—and even Pinterest! Here's a quick rundown of our favorites tools:
Answer the Public
Answer the Public is a tool that will save you countless hours of trying to think up new questions to answer on your firm’s blog. It generates questions around a given topic and shows you how frequently they are searched for. You can use it to generate content ideas, create highly engaging titles, improve your SEO strategy, or research the competition.
Trello
When you need to manage a project, there’s nothing quite like Trello. Not only is it simple to use and highly visual, but it also integrates seamlessly with other tools, including Slack, Google Drive and Gmail. Although Trello can be used for practically anything, businesses will get the most out of this tool due to its flexible nature and the fact that it allows you to create multiple boards based on your needs.
Trello is basically an online corkboard where teams can visually organize projects across multiple boards (like Post-It Notes). Trello lets users assign tasks to various members of their team, keep notes on new ideas they want to try out, and organize their campaigns based on whichever method makes sense to them.
Although they offer paid versions of their tool, Trello offers a free version which is suitable for those who are just starting out.
Canva
Canva is a graphic design tool that allows you to create social media posts, flyers, brochures, logos, and more. Canva is easy to use and offers a free plan as well as a paid plan. The free version already contains plenty of great templates and assets for users to start designing right away. The paid version ($12.95 per month) unlocks premium features such as additional photos, icons, templates and fonts. There's also a 30-day trial available if you want to test them out before committing to the monthly fee.
Sendible
Sendible is a social media management platform that caters to businesses in need of multiple social media accounts, collaborative team posts, scheduled posts, and a place to monitor brand performance.
Team members can create reports for clients or stakeholders using Sendible's detailed metrics. There are also CRM integrations to help track your customers' interactions with your brand.
At the end of the day, finding tools that will enable you to communicate with your followers in an easy and efficient manner is what social media management is all about. These tools do exactly that—and more. They're definitely worth checking out.