You Need to Grow Your Email List: Here's Why

Email marketing is a useful and cost-effective way to reach new customers and keep existing ones coming back for more. It's also an effective tool for reaching new customers, as well as keeping in touch with existing ones.

In fact, a study from Mailchimp revealed that email marketing can bring in more than $40 for every dollar spent. In addition, emails are opened far more often than most social media posts are seen—by 10-20x as many people! So why not invest in email marketing?

One of the biggest benefits of email marketing is that it allows you to reach your target audience with a high degree of specificity. Whether they're first-time visitors or loyal fans, you can communicate directly with anyone who has been added to your list. You'll also be able to segment them based on certain factors like buying habits or demographics so that each message is even more tailored to their needs and desires. Another important factor to consider about your email list is that you own those contacts. No matter what happens to the algorithm on your favorite social media platform, you’re safe. If you lose your account, you’re also safe. You can’t rely on these platforms to keep in touch with your audience- you NEED an email list you can utilize and even fall back on if your #1 strategy has gone to the waste side for whatever reason.

Email marketing is effective and affordable.

The money you spend to acquire a new lead via email marketing is much less than the money you would spend to acquire a new lead via traditional marketing. Real-world mailings and flyers would cost $0.34 per lead, compared to $0.12 for email marketing.

In addition, email allows you to keep in touch with customers through automated emails such as welcome emails or abandoned cart notifications. This keeps your brand top of mind so that when they're ready to purchase, they'll think of you first.

You also can use segmentation techniques with your current customer base using data points like age, gender, location and purchasing history to send them highly targeted messages and offers designed specifically for them.

Lastly, since your email list is yours (not someone else's algorithm), it's the most reliable way to reach your audience and drive sales.

You can gather valuable information about your customers through email marketing.

Email marketing is a great way to get feedback from your customers. Think of it as a focus group without the hassle of scheduling and paying for people to come into your office. When you send out content, such as an article about the best dog food for pugs with sensitive stomachs, you can easily track what your customers are reading and when they're reading it. This information can help you determine whether there’s a topic that needs more attention in your marketing materials or if there’s something else worth exploring more in-depth.

You can also ask questions directly through email that provide insight into what your customers want and their experience with your business, which can help you improve customer service. You might even discover new opportunities to rebrand or expand your product line!

Email marketing supports other channels.

It's great to have a very large audience on social media, but the problem is they don't always see your content. They may scroll past it in their feed or not be logged in when you post something. It can take dozens or even hundreds of posts before someone becomes aware of your brand and decides they want to check out your website. Start by promoting a freebie that is gated behind an email address form (don't make me say "lead magnet" again). This gives you an opportunity to collect information about the user, including their name and birthday if they choose to provide it. Collecting data like this allows you to personalize future communications, which leads directly into my next point:

If you use social media for marketing purposes, email addresses are invaluable because it's a direct line of contact with potential customers. Email marketing helps boost other channels by providing a personalized way to reach people who have already expressed interest in your brand by giving you their email address (after clicking on one of your links from social media).

Your competitors are using email marketing to win customers.

If you think your competitors aren't emailing their customers, well... you've probably been getting a lot of spam lately. And if they're not, it's just because they haven't read this blog yet.

The fact is, we live in an email-driven world. Nearly every person with access to the internet can be reached by an email address, which means there are now over 4 billion email accounts worldwide.

People use these accounts daily. Email is still one of the most effective ways to get your marketing message into someone's inbox--especially when that person has opted-in to receive emails from your business (which usually happens after they interact with your brand in some way). Even more astonishing? Email marketing boasts the highest return on investment (ROI) out of any marketing channel: for every $1 spent, you can expect to gain $42 back.

Email marketing is easy to set up.

What if I told you that there was a marketing channel that required nothing more than your existing website and an email service provider (ESP) like Mailchimp or Mailerlite? One that you could set up in five minutes and start reaping the rewards from immediately? You might not believe me, but it’s true! Email is the easiest, most effective marketing tool at your disposal. All it takes is a little planning and prep.

With email marketing, getting started is the hardest part. You will probably be overwhelmed by the options available to you: which ESP should you use? How should your emails look? What do your subscribers actually want to read about? But don't let these questions take over—all of them have answers! And once you've answered them for yourself, you'll be free to do what matters most: building relationships and growing your business through email!

You can boost your brand reputation with email marketing.

This should be a given, but it's an important factor nonetheless. Simply put, having an email marketing strategy can help you:

• Develop a positive brand image and personality for your business.

• Build trust with customers by providing them with valuable information or engaging content.

• Increase customer loyalty by consistently sending messages that add value for the consumer.

Your reputation matters because in today's world, consumers are bombarded with advertising across all mediums across multiple platforms from companies trying to sell them something at every turn (this includes you). Customers are already skeptical of brand messaging, so they're more likely to engage with those offering information, entertainment, or engagement that is useful and relevant to their lives.

Email marketing can benefit any business owner looking to grow their brand or sell products online. It's an easy way for small businesses without much capital behind them (or time) get started with advertising their company without having spend thousands of dollars on pay per click ads or other expensive forms of digital marketing.